“Ohlala Michaela, what are you inventing again…”
~ Seida, a Sarajevo based knitter.
Michaela Buerger, in association with a Bosnian Collective, to create over 10,000 handmade pieces a year. With the mission to achieve economic empowerment of women in Bosnia and Herzegovina, in particular to those in need, the collaboration allows women to both earn money and improve their traditional skills for the future.
Michaela is one of the first brands to work with the idea of #whomademyclothes years before it was a hashtag. Employing between 150-200 knitters aged between 45-55 years, ensures handmaid production of Michaela’s womenswear and childrenswear collection since 2012.