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« THE NEW TREND: SHOE SUSTAINABILITY »

Posted on July 12 2017

« THE NEW TREND: SHOE SUSTAINABILITY »

When you think about knitted shoes, the first thing that comes to mind is most likely those soft and cuddly hand-knitted slippers that your grandmother gave you at Christmas - shoes you would definitely never wear in the presence of your crush. Well, I am sorry but you are completely wrong. In reality, knitted shoes have totally conquered the fashion industry and even it-girls such as Kendall and Kylie Jenner have already created their very own “Brandy Knit Sneakers”.

The trend began in 2012 when several important technology developments made it possible to produce shoes in a different way. Traditionally, shoes were made by combining different materials that were then sewn together and glued to a hard sole. This production process required a lot of workers because most of it was done by hand.

By contrast, knit shoes are woven out of one single thread using a machine. In 2012, Nike and Adidas released their first knitted running shoes “Flyknit” and “Primeknit” and the trend of wearing knitted shoes began. Now you see them everywhere. During the Spring 2017 fashion week, Salvatore Ferragamo’s knit sneaker platform shoes were even named “Shoes of the Week”.

But what exactly makes these shoes must-haves? Well, I must admit that they are very comfortable. In fact, knit shoes give you more flexibility and less weight than a leather or a synthetic shoe so they almost feel like a second skin. Imagine you are a football player or someone who loves to go for long walks outside. Wouldn’t you be looking for exactly that kind of shoes? Also, don’t forget that everything that can be made into a yarn can be knit and thus, possibilities are infinite when it comes to designing knit shoes. That means that the choice of knit shoes in terms of patterns and colours is endless! 

Besides all the benefits knitted footwear can offer, you may be surprised to learn that it also enhances sustainability, considering the clothing industry is the second largest polluter in the world. In fact, millions of tons of unused fabric go to waste every year. As James Carnes (global creative director of sport performance for Adidas) says "You start with bulk materials and cut things out. But with leather and mesh, you can't roll it up and use it again. You end up creating waste, using thread, glue, and so on.”

In contrast, the production of a knit sneakers’ upper only requires one single machine and the fabric can be used several times, thus creating less waste. In fact, in the latest sustainability report of Nike, the Flyknit running shoe is made with 80 percent less waste than a typical Nike shoe. At the same time, Americans buy on average seven pairs of shoes a year, so imagine the positive effect that would be generated if everybody starts buying knitted shoes.

In a nutshell, shoes with knitted components are green, convenient and fashionable. Which is exactly why you definitely need a pair! Why not take a look at the Michaela Buerger I_LOVE_SHOES?

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